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At Coffee Cake & Real Estate, You Have Options

Palm Beach Luxury Real Estate with Options

Your home. Your strategy. Your terms.

Choose who represents you. Choose the level of marketing that fits your property, and pay our full fee only when we deliver the agreed price.

From Jupiter to Coral Gables, we have you covered.

Every option includes strategic pricing, personal representation, expert negotiation, and closing coordination. What changes is the depth of the marketing campaign.

We only earn our full fee when we deliver.

Most agents charge the same commission whether your home sells at full price or 10–20% below it. We don’t. Together, we agree on what your home is worth. Then our fee depends on the result we get for you.

At or above the agreed price

Agreed full fee

Example: sells for $1,000,000 or more

Up to 5% below

2%

Example: sells for $950,000 to $999,999

More than 5% below

1%

Example: sells for under $950,000

Examples assume we agree your home is worth $1,000,000.

When you win, we win. When we fall short, we earn less.

Fees shown are for the listing side only and are based on the final sale price. Any payment to the buyer’s agent is separate. All fees are negotiable and written into your listing agreement.

Essentials

A focused campaign with professional marketing and personal attention.

  • Strategic pricing and personal representation
  • Professional photography
  • MLS and major real estate website distribution
  • Open houses and broker previews
  • Expert negotiation and closing coordination

Curated Signature Exposure

Everything in Essentials, with a broader campaign built around your property.

  • Dedicated property website
  • Professional videography, drone imagery and floor plans
  • Boosted social media and targeted digital campaigns
  • Designed property brochure
  • Enhanced portal placement where available
  • International MLS exposure

Bespoke

Let’s Talk

Everything in Curated Signature Exposure, with a property brand campaign designed around your home.

  • A 30–90 second property film
  • Promotion on connected TV, YouTube and streaming platforms such as Roku
  • A hardcover coffee-table book showcasing your property
  • Magazine advertising
  • Expanded paid social promotion

Let’s talk through your options.

Coffee Cake and Real Estate

Mark Whitehead: 561-277-0666
Brie Segota: 305-588-3515
brie@coffeecakeandrealestate.com

Fees shown are listing-side fees based on the final sale price. All commissions are negotiable and are not set by law. Buyer-broker compensation, if any, is separately negotiated. Services, placements and campaign scope are specified in the written listing agreement.

See How Much You Could Save

$
$1M $200M
Example Listing-Side Fee $30,000 3% comparison assumption
Our 1% Listing Option $10,000 Listing-side fee only
Illustrative Fee Difference $20,000 Based on the rates shown

In this example, the listing-side fee difference is $20,000.

This illustration compares a hypothetical 3% listing-side fee with our 1% listing option at the same sale price. The 3% rate is an example, not a standard or required commission. We also offer 2% and 3% listing options with different marketing services. All commissions are negotiable and are not set by law. Buyer-broker compensation, if any, is separately negotiated and excluded from this calculation, as are other transaction costs. Actual savings depend on the fees and terms agreed upon. Services and terms are specified in the written listing agreement.

in combined career sales

with Mark Whitehead & Brie Segota, including outside Florida