ONE PERCENT
1% listing-side fee · Full service · Every seller
The One Percent Listing Program | Palm Beach Luxury Listing Agents
A strong plan to sell your home, and a fee that makes financial sense.
Mark Whitehead and Brie Segota bring local Palm Beach knowledge, personal representation and modern luxury marketing to every listing. Every seller receives the same full campaign for one 1% listing-side fee.
We Do Not Simply List Properties. We Position Them.
Before your home goes live, we study the property, its competition and its most likely buyer. You receive a written plan for price, presentation and marketing. Then we execute it with a full campaign, for every home we list.
Mark Whitehead and Brie Segota combine local Palm Beach knowledge, personal representation, professional negotiation and modern luxury marketing. From Palm Beach Island and West Palm Beach to Avenir, Palm Beach Gardens and Jupiter, our goal is straightforward: present your property correctly, reach qualified buyers and negotiate from a position of strength.
One Program. One Fee.
ONE PERCENT
1% of the final sale price
No tiers, no upsells, no fine-print scale. Every seller receives the same full-service campaign.
The 1% fee is a listing-side fee based on the final sale price and is not a total transaction cost. Any seller-paid buyer-broker compensation is separate and subject to agreement. All commissions are negotiable and are not set by law. Services and terms are specified in the written listing agreement.
Everything Your Home Needs to Sell.
Included at ONE PERCENT.
Every listing in the One Percent Listing Program receives the full campaign below. The same services, the same attention, whether your home is a West Palm Beach condo or a Palm Beach estate.
Strategy & Representation
- Written pricing and positioning plan, backed by a comparative market analysis
- Personal representation by Mark Whitehead and Brie Segota
- Expert negotiation and offer review
- Transaction guidance and closing coordination
Presentation
- Professional photography
- Professional videography and drone imagery
- Floor plans
- Designed eight-page property brochure
- Dedicated property website
Exposure
- MLS and major real estate website distribution
- International MLS exposure
- Enhanced portal placement where available
- Targeted digital advertising and boosted social media
- heybrie.ai AI marketing campaign
- Signs, open houses and broker previews
One program. One fee. Every service, in writing in your listing agreement.
Local Palm Beach Representation
Palm Beach Island — 33480
Luxury positioning for estates, waterfront residences and condominiums requiring discretion, intelligent pricing and polished presentation.
Avenir & Palm Beach Gardens
Local guidance for new construction, resale homes and luxury communities throughout Avenir and Palm Beach Gardens, including 33412.
West Palm Beach — 33401 & 33405
Professional representation for downtown condominiums, waterfront properties, historic neighborhoods and luxury estates.
Jupiter
Representation for Jupiter waterfront, golf, country-club and luxury residential properties.
Property Positioning
We examine the home, its competition, ideal buyer and strongest marketable advantages before we list, and put the plan in writing.
One Full Campaign
Every seller receives the same complete marketing campaign, confirmed service by service in the listing agreement.
Experience, Strategy and Personal Representation
Frequently Asked Questions
What does the One Percent Listing Program cost?
Our listing-side fee is 1% of the final sale price. Every seller receives the same full-service campaign.
Is it really full service?
Yes. Pricing strategy, personal representation, professional photography and video, drone, floor plans, a property website, brochure, digital advertising, MLS and International MLS exposure, negotiation and closing coordination are all included.
Do higher-priced homes get more services?
No. Every listing receives the same campaign. What changes is the strategy we build around your specific home and buyer.
Is buyer-broker compensation included?
No. Any buyer-broker compensation offered by a seller is separate and negotiable. It is not included in the 1% listing-side fee.
Are commissions negotiable?
Yes. All real estate commissions are negotiable and are not set by law. Our fee and services are written into your listing agreement.
What areas do you serve?
From Jupiter to the Keys, with a focus on Palm Beach Island, West Palm Beach, Palm Beach Gardens, Avenir and Jupiter.
ONE PERCENT. A Strong Plan. A Fee That Makes Sense.
Speak directly with Mark Whitehead or Brie Segota about positioning your property for sale.
Mark: (305) 849-5616 | Brie: (305) 588-3515
onepercent@coffeecakeandrealestate.com
REQUEST A CONFIDENTIAL CONSULTATION
The 1% fee is a listing-side fee based on the final sale price and is not a total transaction cost. Any seller-paid buyer-broker compensation is separate and subject to agreement. All commissions are negotiable and are not set by law. Services and terms are specified in the written listing agreement. Coffee Cake And Real Estate Corp. | Licensed Florida Real Estate Broker | BK 3459476.