“Your Home. Your Choice. 1%–2%–3% Listing Options.”
Choose 1% Great Exposure, 2% Enhanced Exposure or 3% Maximum Branded Exposure. From Jupiter to the Keys, we have you covered—with particular emphasis on Palm Beach and Avenir in Palm Beach Gardens. Listing-side fees only; any buyer-broker compensation is separate. All commissions are negotiable.
This is not a limited-service or “place it in the MLS and hope” program. We develop a strategy for your property, create high-quality marketing, manage inquiries and showings, negotiate on your behalf, and coordinate the transaction through closing. The listing-side fee is 1%. Any compensation offered to a buyer’s broker is separate, negotiable, and determined with you before the property is marketed. All real estate commissions are negotiable.
“How Our 1%–2%–3% Listing Options Work”
We begin with a confidential consultation and property review. Together, we examine recent sales, current competition, buyer demand, condition, timing, and the features that make your home distinctive. Then we recommend a pricing and launch strategy designed for the Palm Beach market.
- Strategy: We establish the right position, price range, launch timing, and buyer profile.
- Preparation: We advise on presentation, staging priorities, photography, video, and the details buyers notice.
- Promotion: We distribute the listing through the MLS and relevant real estate portals, then support it with targeted digital, social, print, and video marketing as appropriate.
- Showings and feedback: We coordinate inquiries, showings, buyer communication, and market feedback.
- Negotiation and closing: We help evaluate offers, negotiate terms, manage deadlines, and work with the parties through closing.
Choose Your Level of Exposure
1% — Great Exposure
Personal representation, strategic pricing, expert negotiation and professional marketing. Includes professional photography, MLS listing and distribution to major real estate websites, open houses and broker previews.
2% — Enhanced Exposure
Everything in the 1% program, plus a dedicated property website, drone photography, floor plans, boosted social media, an eight-page property brochure, enhanced portal placement where available, and international MLS exposure.
3% — Maximum Branded Exposure
Everything in the 2% program, plus a 30–90-second property film promoted through connected TV and video channels such as Roku and YouTube, a printed coffee-table book featuring your property, and magazine advertising. Designed especially for properties above $3 million.
Your Property. Your Priorities. Your Choice.
We will help you compare the options and select a marketing plan suited to your home and objectives.
Mark Whitehead: 305-849-5616
Brie Segota: 305-588-3515
Email: 123@coffeecakeandrealestate.com
Listing-side fees only. Any buyer-broker compensation is separate and negotiable. All commissions are negotiable. Specific marketing placements and campaign details are agreed upon before launch.
What Is Included in Our Full-Service Listing Representation
Services vary by listing option. Items not listed for your option are not included.
- Property pricing and competitive market analysis
- Professional positioning and listing copy
- Professional photography at every level; video is included in the 3% option
- MLS entry and distribution to major real estate search platforms
- Digital and social advertising according to the listing option you select (see above)
- Exposure through our luxury network; international MLS exposure is included in the 2% and 3% options
- Print and magazine advertising is included in the 3% option; editorial opportunities are not guaranteed
- Showing coordination, buyer-agent communication, and feedback
- Offer review, negotiation, inspection, and appraisal coordination
- Transaction guidance through closing
Every home is different, so the marketing mix is tailored to the property, its likely buyer, and the seller’s goals. The objective is not simply to list your home. It is to position it well, control the narrative, reach qualified buyers, and protect your negotiating position.
Listing-Side Fee Example: 1% vs. 3%
Compared with a 3% listing-side fee (an example, not a standard rate), a 1% listing-side fee lowers the listing-side cost of your sale:
- $1,000,000 sale: approximately $20,000 in listing-side savings
- $1,500,000 sale: approximately $30,000 in listing-side savings
- $2,000,000 sale: approximately $40,000 in listing-side savings
These examples compare a 3% listing-side fee with a 1% listing-side fee and are for illustration only. Actual fees and services are agreed to in writing. Buyer-broker compensation, if any, is separate and negotiable. The 3% figure is an example, not a standard or required rate. All commissions are negotiable and are not set by law.
Sell My Palm Beach Home
Our seller representation covers luxury homes, condominiums, new construction, golf and country-club communities, waterfront properties, and other distinctive residences throughout Palm Beach County. Explore our local market pages for Palm Beach real estate, West Palm Beach real estate, Palm Beach Gardens real estate, Jupiter real estate, and Avenir homes.
If you are asking, “How do I sell my Palm Beach home without sacrificing service?” our 1% listing program is designed to answer that question with a clear fee structure, a property-specific marketing plan, and senior-level representation.
Experienced Palm Beach Representation
Mark Whitehead and Brie bring more than 50 years of combined real estate experience and more than $2 billion in combined career closed sales, including outside Florida. That experience matters when pricing a unique property, presenting it to demanding buyers, evaluating an offer’s strength, and navigating the details between contract and closing.
Our approach combines local market knowledge with luxury presentation and broad exposure. Sellers receive direct guidance and a deliberate strategy—not a one-size-fits-all package.
Frequently Asked Questions
What listing-fee options do you offer?
We offer 1% Great Exposure, 2% Enhanced Exposure, and 3% Maximum Branded Exposure. Each includes full-service representation, with different levels of marketing exposure. These are listing-side fees; any buyer-broker compensation is separate and negotiable. Services and terms are confirmed in your listing agreement.
Which areas do you serve?
From Jupiter to the Florida Keys, with particular emphasis on Palm Beach, West Palm Beach, Palm Beach Gardens, and Avenir.
Are professional photos and video included?
Professional photography is included at every level. The 2% program adds drone photography and floor plans. The 3% program adds a 30–90-second property film with connected TV and video promotion. Campaign details are agreed upon before launch.
Is this a full-service listing?
Yes. The service includes pricing strategy, property positioning, marketing, MLS distribution, showing coordination, offer negotiation, contract-to-closing guidance, and a marketing plan tailored to the home.
Do you work with luxury properties?
Yes. We work with luxury homes, condominiums, waterfront residences, golf-community properties, new construction, and other distinctive homes across the Palm Beaches.
Which areas do you serve?
Our primary service areas include Palm Beach, West Palm Beach, Palm Beach Gardens, Jupiter, Avenir, and surrounding Palm Beach County communities.
Are professional photos and video included?
Professional visual marketing is part of our full-service approach. We select the exact photography, video, print, and advertising plan based on the property and agree on it before launch.
Will my home appear in the MLS and on major real estate websites?
Yes. Eligible listings are entered into the appropriate MLS and distributed to major real estate search platforms, subject to the MLS rules, seller instructions, and the property’s marketing plan.
How do I get started?
Request a confidential consultation below. We will review your property, timing, goals, likely competition, and recommended strategy before you make a commitment.
Keep More of Your Equity
A lower listing fee should not require lower standards. If you are considering selling in Palm Beach County, contact Coffee Cake & Real Estate for a private home-value and listing-strategy consultation.